Brand Corporate Identity Final Compilation & Reflection

23/09/2024 - 10/12/2024 / Week 01 - Week 12

Wong Jia Yi Carmen 0357198

Bachelor Of Design (Honours) In Creative Media

Final Compilation & Reflection

Completed Task:

Task 1

Task 2

Task 3

Task 4

SUBMISSION


Task 1 | Breaking Band

23/09/2024 - 30/10/2024 / Week 01 - Week 02


Research Proposal

 fig 1.0 Task 1 Research Proposal Week 1 (26/09/2024)


Presentation Slides

                                                fig 1.1 Task 1 Research Proposal Week 1 (28/09/2024)

Task 2 | Logo

30/09/2024 - 28/10/2024 / Week 02 - Week 05


28 Good_ Bad Logos

                                                 fig 1.0 Task 2 28 Good_Bad Logos (28/10/2024)

The Petals Atelier Document Setup

  fig 1.1 The Petals Atelier's Document Setup (28/10/2024)


The Petals Atelier Logo's Gif

 fig 1.2 The Petals Atelier Logo's Gif (28/10/2024)


Task 3 | Positioning & Identity

29/10/2024 - 21/11/2024 / Week 06 - Week 09


Positioning & Idenity's Slides

 fig 1.0 Positioning & Identity's Slide (21/11/2024)


Corporate Stationery's Artwork


Business Card (Front View)

 fig 1.1 Business Card (Front View) (21/11/2024)


Business Card (Back View)

 fig 1.2 Business Card (Back View) (21/11/2024)


Letterhead

fig 1.3 Letterhead (21/11/2024)


Invoice

fig 1.4 Invoice (21/11/2024)


Envelope (Front View)

fig 1.5 Envelope (Front View) (21/11/2024)


Envelope (Back View)

fig 1.6 Envelope (Back View) (21/11/2024)



Corporate Stationery's Mockups


Business Card

fig 1.7 Business Card (21/11/2024)


Letterhead

fig 1.8 Letterhead (21/11/2024)


Invoice

fig 1.9 Invoice (21/11/2024)


Envelope

fig 1.10 Envelope (21/11/2024)


Collaterals's Artwork


Notebook

fig 2.0 Envelope (21/11/2024)


Mug

fig 2.1 Mug (21/11/2024)


Stickers

fig 2.2 Sticker 1 (21/11/2024)

fig 2.3 Sticker 2 (21/11/2024)

fig 2.4 Sticker 3 (21/11/2024)

fig 2.5 Sticker 4 (21/11/2024)

fig 2.6 Sticker 5 (21/11/2024)

fig 2.7 Sticker 6 (21/11/2024)

fig 2.8 Sticker 7 (21/11/2024)

fig 2.9 Sticker 8 (21/11/2024)

fig 2.10 Sticker 9 (21/11/2024)


Tote bag

fig 3.0 Tote Bag (21/11/2024)


Collaterals's Mockups


Notebook

fig 3.1 Notebook (21/11/2024)


Mug

fig 3.2 Mug (21/11/2024)


Stickers

fig 3.3 Stickers (21/11/2024)


Tote Bag

fig 3.3 Tote Bag (21/11/2024)




Digital Presence's Artwork



Website's Landing Page 

fig 3.4 Website's Landing Page (21/11/2024)


Social Media

fig 3.5 Social Media (21/11/2024)


Digital Presence's Mockups


Website's Landing Page

fig 3.6 Website's Landing Page (21/11/2024)


Social Media


fig 3.7 Social Media (21/11/2024)



Environment Graphics's Artwork


Signages


fig 3.8 Signages (21/11/2024)


Street Ads

fig 3.9 Street Ads (21/11/2024)


Shopfront

fig 3.10 Shopfront (21/11/2024)


Environment Graphics's Mockups


Signages

fig 4.0 Signages (21/11/2024)


Street Ads

fig 4.1 Street Ads (21/11/2024)



Shopfront

fig 4.2 Shopfront (21/11/2024)


Task 4 | Brand Guideline

25/11/2024 - 10/12/2024 | Week 10 - Week 12


Digital Brand Guideline

fig 1.0 Digital Brand Guideline (10/12/2024)


Link To Brand Guideline.


REFLECTION


Learning Brand Corporate Identity has become very informative and a completely new experience. When I first started this project, I found the task of condensing a brand’s identity into physical, logical rules difficult. That is why even such an item as logo and such a component as color and typographical solutions, affect a brand identity in equal measure.

There is no doubt that the greatest benefit I got out of it was the value of organization. Margins, the columns and grids go beyond being mere devices; they are representation of clarity, order and cohesiveness. These aspects guarantee that the guidelines provided include all the elements as a single composition thus giving the guidelines full professional look to match the brand’s vision and values.

It also made me better understand the concepts of precision as well as discipline in branding processes. I now get the fact that creating a brand concept is not exclusive to making the brand visually appealing but also about developing a plan, having a purpose, and finding the target group you want to market the brand to and getting their trust. Nothing is arbitrary, starting with text alignment and extending to space between visuals- everything oozes planning and consideration for the brand.

Thinking about it, I realized that student has come very far in terms of recognizing subtleties of corporate identity. It has enriched me in terms of understanding the significance of design and how and what it can communicate. As I advance, I will take with me such skills and realization, which is crucial to build a great brand, based on consistency, purpose, and creativity.

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