29/10/2024 - 21/11/2024 | Week 06 - Week 09

Wong Jia Yi Carmen | 0357198 | Section 01

Brand Corporate Identity | Bachelor of Design (Hons) In Creative Media

Task 3: Positioning & Identity

Table Of Contents

1. Lectures

2. Instructions

3. Research

4. Process

5. Feedback

6. Submission

7. Reflection

8. Resources

LECTURES

All lectures are completed in Task 1 & Task 2

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INSTRUCTION

fig 1.0 Brand Corporate Identity's MIB Week 6 (31/10/2024)

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RESEARCH

4 techniques for creating mockups to show off your designs

1. Create a custom mockup from scratch

2. Create reusable mockup templates

3. Use a mockup generator website

4. Use a mockup creator software plugin

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PROCESS

I started off with the brand positioning first...

fig 1.1 Process of creating the brand positioning Week 6 (01/11/2024)

Then after that, I proceeded with the corporate stationery and first is the business card and here are the visual references.

fig 1.2 Namecard Visual References Week 6 (01/11/2024)

And here is the process of creating the first version of my business card.

fig 1.3 Process of creating the first ver name card Week 6 (01/11/2024)

The design.

fig 1.4 First ver business card Week 6 (01/11/2024)

Here is the rest of the design.

fig 1.5 Sec & Third ver business card Week 6 (01/11/2024)

And here are the mockups.

fig 1.6 Mockups For Business card Week 6 (01/11/2024)

Next is the letterhead, and here are the visual references.

fig 1.7 Visual References for Letterhead Week 6 (01/11/2024)

fig 1.8 Process of creating Letterhead Week 6 (01/11/2024)

And here are the designs.

fig 1.9 First and Sec Ver of Letterhead Week 6 (01/11/2024)

Here are the mockups.

fig 1.10 Mockups for the Letterhead Week 6 (01/11/2024)

Next is the invoice and here are the visual references.

fig 2.0 Visual Reference for Invoice Week 6 (01/11/2024)

fig 2.1 Process of creating the letterhead Week 7 (05/11/2024)

Here are the designs.

fig 2.2 First and Sec ver for Invoice Week 7 (05/11/2024)

And here are the mockups.

fig 2.3 Mockups for the Invoice Week 7 (05/11/2024)

Next is the envelope, here are the visual references.

fig 2.1 Visual References for Envelope Week 7 (05/11/2024)

fig 2.2 Process of creating the Envelope Week 7 (05/11/2024)

Here are the designs.

fig 2.3 First & Sec ver of the Envelope Week 7 (05/11/2024)

Here are the mockups.

fig 2.4 Mockups for the Envelope Week 7 (05/11/2024)

Moving on to Collaterals. First is notebook and here are the visual references.

fig 2.4 Visual References for Notebook Week 7 (08/11/2024)

fig 2.5 Process of creating notebook Week 7 (08/11/2024)

Here are the designs.

fig 2.6 The designs of the notebook Week 7 (08/11/2024)

Here are the mockups.

fig 2.7 Mockups for the Notebook Week 7 (08/11/2024)

Next is Mug, here are the visual references.

fig 2.8 Visual References for Mug Week 7 (08/11/2024)

fig 2.9 Process of creating the Mug Week 7 (08/11/2024)

Here are the designs.

fig 2.10 Designs for the Mug Week 7 (08/11/2024)

And here are the mockups.

fig 3.0 Mockups for the Mug Week 7 (08/11/2024)

Next are stickers and here are the visual references.

fig 3.1 Visual References for Stcikers Week 7 (08/11/2024)

fig 3.2 Process of creating Stickers Week 7 (08/11/2024)

Here are the designs.

fig 3.3 Design for the Stickers Week 7 (08/11/2024)

Here are the Mockups.

fig 3.4 Mockups for Stickers Week 7 (08/11/2024)

Last is the Tote Bag. Here are the visual references.

fig 3.5 Visual References for Tote Bag Week 7 (08/11/2024)

fig 3.6 Process of creating the Tote Bag Week 7 (08/11/2024)

Here are the designs.

fig 3.7 Designs for the Tote Bag Week 7 (08/11/2024)

And here are the mockups.

fig 3.8 Mockups for Tote Bag Week 7 (08/11/2024)

Moving on to Digital Presence. Here are the visual references.

fig 3.9 Visual References for Website's Landing Page Week 7 (08/11/2024)

Here are the designs.

fig 3.10 Designs for Website's Landing Page Week 7 (08/11/2024)

Visual reference for Social Media.

fig 4.0 Visual Reference for Social Media Week 7 (08/11/2024)

Here is the design.

fig 4.1 Designs for Social Media Week 7 (08/11/2024)

Moving on to Environment Graphics. Here are the visual references for street ads and signage.

fig 4.2 Visual Reference for Street Ads and Signage Week 7 (08/11/2024)

Here are the designs.

fig 4.3 Designs for Street Ads and Signage Week 7 (08/11/2024)

And here are the Mockups.

fig 4.4 Mockups for Street Ads and Signages Week 7 (08/11/2024)

After feedback, here are all the final designs and mockups.

Corporate Identity

Business Card

fig 4.5 Final Designs for Business Card (Back and Front View) Week 9 (21/11/2024)

fig 4.6 Final Mockup for Business Card Week 9 (21/11/2024)

Letterhead

fig 4.7 Final Design for Letterhead Week 9 (21/11/2024)

fig 4.8 Final Mockup for Letterhead Week 9 (21/11/2024)

Invoice

fig 4.9 Final Designs for Invoice Week 9 (21/11/2024)

fig 4.10 Final Mockup for Invoice with Business Card Week 9 (21/11/2024)

Envelope

fig 5.0 Final Design for Envelope Week 9 (21/11/2024)

fig 5.1 Final Mockup for Envelope Week 9 (21/11/2024)

Collaterals

Notebook

fig 5.2 Final Design for Notebook Week 9 (21/11/2024)

fig 5.3 Final Mockup for Notebook Week 9 (21/11/2024)

Mug

fig 5.4 Final Design for Mug Week 9 (21/11/2024)

fig 5.5 Final Mockup for Mug Week 9 (21/11/2024)

Stickers

fig 5.5 Final Designs for Stickers Week 9 (21/11/2024)

fig 5.6 Final Mockup for Stickers Week 9 (21/11/2024)

Tote Bag

fig 5.7 Final Design for Tote Bag Week 9 (21/11/2024)

fig 5.8 Final Mockup for Tote Bag Week 9 (21/11/2024)

Digital Presence

Website's Landing Page

fig 5.9 Final Design for Website's Landing Page Week 9 (21/11/2024)

fig 5.10 Final Mockup for Website's Landing Page Week 9 (21/11/2024)

Social Media

fig 6.0 Final Design for Social Media Week 9 (21/11/2024)

fig 6.1 Final Mockup for Social Media Week 9 (21/11/2024)

Environment Graphics

Street Ads

fig 6.2 Final Design for Street Ads Week 9 (21/11/2024)

fig 6.3 Final Mockup for Street Ads Week 9 (21/11/2024)

Shopfront

fig 6.4 Final Design for Shopfront Week 9 (21/11/2024)

fig 6.5 Final Mockup for Shopfront Week 9 (21/11/2024)

Signages

fig 6.6 Final Stciker for Signages Week 9 (21/11/2024)

fig 6.7 Final Mockupr for Signages Week 9 (21/11/2024)

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FEEDBACK

Week 6

FEEDBACK:

The final logo is fine but do make 3 versions for everything, so you’ll have the full logo together, the brandmark and the wordmark all in 3 separate pages. For the logo in reverse, is relevant to clear space. For rationale, consider changing your body text. Minimum size as well, your logo should be in black and white and 3 separate versions. Do put some typesetting for the typefaces part, so can see better on how your fonts look like.

NEXT PLAN OF ACTION:

Refine my final logo and perfect all the parts for the submission.

Week 7

FEEDBACK:

Feedback for task 2 is out. Brand value is more like USP than values. Do go back and rethink your brand values. Keep it short. Needed visual reference slides before starting to do your mockups. Points need to be made in slides.

NEXT PLAN OF ACTION:

Make the slides.

Week 8 (Independent Learning Week)

FEEDBACK:

NEXT PLAN OF ACTION:

Continue working on the slides and refine some parts to make sure everything is okay. Also started to look for mockups in the internet to later edit my artwork into the merch.

Week 9

FEEDBACK:

Make sure your artwork is consistent throughout all your mockups, and the typography as well. For the mockups, no need to put it in your slides, create a folder in Google Drive and put it in there as a submission, but visual references are needed to make it into slides. For graphics, use something that is part of your brand identity. Consider adding a shopfront for environmental graphics to visualise how your shop will look like.

NEXT PLAN OF ACTION:

Make changes to my artwork based on the feedback and create folders in Google Drive.

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SUBMISSION

Task 3: Positioning & Identity

Timeframe: Week 06 - Week 09

Deadline: Week 10

Description: Write a logo rationale, and mention keywords articulated in the brand profile that describe the brand's core-values. Create a mood board, colour, visual and typography. In doing so you can begin positioning your brand to as certain a distinct identity but also one that is representative of its stated core values.

Submission:

1) Logo Applications

Business Card
Letter Head & Continuation sheet
Envelope
Invoice

2) Collateral

4 appropriate collateral of your choosing

3) Digital Presence (Website, social media)

4) Environmental Graphics

Positioning & Idenity's Slides

fig 1.0 Positioning & Identity's Slide (21/11/2024)

Corporate Stationery's Artwork

Business Card (Front View)

fig 1.1 Business Card (Front View) (21/11/2024)

Business Card (Back View)

fig 1.2 Business Card (Back View) (21/11/2024)

Letterhead

fig 1.3 Letterhead (21/11/2024)

Invoice

fig 1.4 Invoice (21/11/2024)

Envelope (Front View)

fig 1.5 Envelope (Front View) (21/11/2024)

Envelope (Back View)

fig 1.6 Envelope (Back View) (21/11/2024)

Corporate Stationery's Mockups

Business Card

fig 1.7 Business Card (21/11/2024)

Letterhead

fig 1.8 Letterhead (21/11/2024)

Invoice

fig 1.9 Invoice (21/11/2024)

Envelope

fig 1.10 Envelope (21/11/2024)

Collaterals's Artwork

Notebook

fig 2.0 Envelope (21/11/2024)

Mug

fig 2.1 Mug (21/11/2024)

Stickers

fig 2.2 Sticker 1 (21/11/2024)

fig 2.3 Sticker 2 (21/11/2024)

fig 2.4 Sticker 3 (21/11/2024)

fig 2.5 Sticker 4 (21/11/2024)

fig 2.6 Sticker 5 (21/11/2024)

fig 2.7 Sticker 6 (21/11/2024)

fig 2.8 Sticker 7 (21/11/2024)

fig 2.9 Sticker 8 (21/11/2024)

fig 2.10 Sticker 9 (21/11/2024)

Tote bag

fig 3.0 Tote Bag (21/11/2024)

Collaterals's Mockups

Notebook

fig 3.1 Notebook (21/11/2024)

Mug

fig 3.2 Mug (21/11/2024)

Stickers

fig 3.3 Stickers (21/11/2024)

Tote Bag

fig 3.3 Tote Bag (21/11/2024)

Digital Presence's Artwork

Website's Landing Page

fig 3.4 Website's Landing Page (21/11/2024)

Social Media

fig 3.5 Social Media (21/11/2024)

Digital Presence's Mockups

Website's Landing Page

fig 3.6 Website's Landing Page (21/11/2024)

Social Media

fig 3.7 Social Media (21/11/2024)

Environment Graphics's Artwork

Signages

fig 3.8 Signages (21/11/2024)

Street Ads

fig 3.9 Street Ads (21/11/2024)

Shopfront

fig 3.10 Shopfront (21/11/2024)

Environment Graphics's Mockups

Signages

fig 4.0 Signages (21/11/2024)

Street Ads

fig 4.1 Street Ads (21/11/2024)

Shopfront

fig 4.2 Shopfront (21/11/2024)

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REFLECTION

Experience

Working on applying my logo to various applications such as corporate stationery, collaterals, digital presence, and environmental graphics has been both a rewarding and challenging experience. It required tons of approaches to ensure that the identity system I developed was seamlessly integrated into each design element, creating a cohesive and memorable brand presence.

Designing corporate stationery, demanded precision and a deep understanding of how the logo interacts with typography, layout, and colour. I had to consider factors like print quality, scalability, and how the logo would appear in different lighting conditions or on various materials. Ensuring consistency across all pieces while maintaining a professional aesthetic was no small feat. These materials are needed to communicate the brand’s essence effectively while standing out in a visually competitive space. I experimented with different compositions, graphic elements, and creative techniques to make sure each item was visually engaging yet aligned with the overall identity system.

Environmental graphics presented a different set of challenges. The logo needed to make a bold statement in physical spaces while harmonizing with the surrounding environment. I had to carefully balance the logo’s size, placement, and interaction with other elements in the space to create a strong yet aesthetically pleasing presence.

Overall, the process of designing for such a wide range of applications was incredibly time-consuming and required a lot of patience and problem-solving. Each medium brought its own challenges, and I had to constantly adapt my approach to ensure that the brand identity remained consistent and impactful. Despite the challenges, seeing my work come to life across various platforms and settings has been immensely satisfying, reinforcing the importance of a well thought identity system in making a brand truly stand out.

Observations

Applying my logo across various applications like corporate stationery, collaterals, digital platforms, and environmental graphics has been both a challenging and eye-opening experience. I’ve observed that maintaining a consistent identity system is crucial for creating a cohesive brand image, but it requires meticulous attention to detail. Each application demands its own adjustments to ensure the logo fits seamlessly while preserving its visual integrity. For instance, designing stationery calls for simplicity and elegance, while digital platforms require scalability and adaptability. Balancing creativity with practicality has been one of the biggest challenges, as each medium brings its own constraints and opportunities. I’ve also realized how important it is to think beyond aesthetics; every design decision must reflect the brand's values and message to stand out effectively. Despite the time-consuming nature of the process, it has been rewarding to see how a well-implemented identity system strengthens the brand's presence and resonates with its audience.

Findings

From this experience, I found that a well-executed identity system plays a vital role in establishing a strong and recognizable brand presence. Consistency across different mediums whether corporate stationery, digital platforms, or environmental graphics significantly enhances brand recall and professionalism. I also discovered that adaptability is key; the logo and brand elements need to work seamlessly across diverse applications, requiring flexibility in design without compromising the brand's core identity. Moreover, integrating brand identity into all touchpoints creates a unified and cohesive image that resonates with the target audience, fostering trust and recognition. This process highlighted the importance of understanding the nuances of each medium to make informed design decisions. While challenging and time-intensive, it emphasized how thoughtful design can elevate a brand's visibility and impact in a competitive landscape.

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RESOURCES

Websites for all mockups: