Minor Project
24/04/2025 - 24/07/2025 | Week 01 - Week 14 Wong Jia Yi Carmen | 0357198 | Section 01 Group 03 Minor Project | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 W2.2 Introduction to Design Thinking Empathy in Design Key Quote: “Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” — Tim Brown, CEO, IDEO Takeaway: Understanding user experiences, emotions, and perceptions is essential for effective design. Design Thinking Overview Definition: A human-centered approach to innovation that uses the designer’s tool kit to integrate: 1. The needs of people (users) 2. The possibilities of technology 3. The requirements for business success Origin: Developed by d.school, Stanford University, and IDEO founder David Kelley. Three Key Pillars of Design Innovation Pillar Description Users’ Desirability What do people wan...