Wong Jia Yi Carmen (0357198)

31/10/2025 - 19/10/2025 | Week 06 - Week 13 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES All Lectures are completed in  Task 1  &  Task 2 . go up INSRUCTIONS fig 1.0 Creative Brand Strategy's MIB (17/12/2025) Task 3 / Campaign Branding Timeframe: Week 06 - Week 13 Description: You will synthezise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous task, students are to execute the visual identity and design applications for the proposed campaign, the design process begins by developing substantial key visual and further adopting it to design ...

26/09/2025 - 31/10/2025 | Week 01 - Week 06 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 What is Branding Process? 1. What is Brand Experience? 2. What is Creative Strategy? 3. What is Campaign Visual Identity? What is Brand Experience? The definition of brand experience is the collective responses an individual or group has with a brand. This could include emotions, interactions, sensations, thoughts, or any other kind of reaction. Brand experience is the lasting impression that a company creates with their customer or the general public and how the brand affects their feelings and behavior. Creating a good brand experience is essential as it helps companies build positive associati...