Digital and Social Media Communication
21/04/2025 - 23/07/2025 | Week 01 - Week 14 Wong Jia Yi Carmen | 0357198 | Section 01 Group 05 Digital and Social Media Communication | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions Task 1: Brand Information Task 2: Empathy Mapping and Personas Task 3: Content Planning 3. Feedback 4. Reflection LECTURES Introduction to Social Media Communication 4 key things to cover: Content Creation and Planning Building Captions and Messaging Visual and Video Editing Strategic Use of Different Social Media Platforms fig 1.0 Overview of Social Media Use Week 2 (28/04/2025) fig 1.1 Social Media Use vs Total Population Week 2 (28/04/2025) fig 1.2 % reach of social media by age group inclusive of Web and App Week 2 (28/04/2025) Major Social Media Platforms (Platform + Key Facts) Faceboo...