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Creative Brand Strategy - Task 3 (Campaign Branding)

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31/10/2025 - 19/10/2025 | Week 06 - Week 13 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES All Lectures are completed in  Task 1  &  Task 2 . go up INSRUCTIONS fig 1.0 Creative Brand Strategy's MIB (17/12/2025) Task 3 / Campaign Branding Timeframe: Week 06 - Week 13 Description: You will synthezise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous task, students are to execute the visual identity and design applications for the proposed campaign, the design process begins by developing substantial key visual and further adopting it to design ...
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Design Research Dissertation - Final Assignment (Journal Article)

05/12/2025 - 29/12/2025 | Week 11 - Week 15 Wong Jia Yi Carmen | 0357198 | Section 02  Design Research Dissertation | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Instructions  2. Feedback 3. Reflections INSTRUCTIONS fig 1.0 Design Research Dissertation's Assignment Brief (26/09/2025) Timeframe: Week 11 - Week 14 Description: Writing remains one of the most significant modes of scholarly communication. Publishing in academic journals enables researchers to contribute meaningfully to the collective body of knowledge within their fields. Each publication, be it a novel theory, methodological advertisement, or empirical discovery, adds scholarly value and fosters academic dialogue. Furthermore, publication in peer-reviewed journals enhances the visibility and reputation of the individual researcher, their department, and their institution on both national and international p...
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Design Research Dissertation - Assignment 2 & 3 (Visual Design Publication and Final Dissertation)

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07/11/2025 - 05/12/2025 | Week 07 - Week 11 Wong Jia Yi Carmen | 0357198 | Section 02  Design Research Dissertation | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Instructions  2. Feedback 3. Reflections INSTRUCTIONS fig 1.0 Design Research Dissertation's Assignment Brief (26/09/2025) Timeframe: Week 07 - Week 11 Requirements:  Publication must consist of multiple pages. Concept must directly connect to the research topic. Cover page design must include: The author's name and the publisher's Taylor's University Press name or the logo.  Page layout, publication size, and font size are predetermined by the lecturer. Size: not exceeding A4 (portrait or landscape orientation acceptable). Design considerations (colour scheme, imagery, layout styling, visual hierarchy, etc.) are de...
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Creative Brand Strategy - Task 2 (Ideation & Design Direction )

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26/09/2025 - 31/10/2025 | Week 01 - Week 06 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 What is Branding Process? 1. What is Brand Experience? 2. What is Creative Strategy? 3. What is Campaign Visual Identity? What is Brand Experience? The definition of brand experience is the collective responses an individual or group has with a brand. This could include emotions, interactions, sensations, thoughts, or any other kind of reaction. Brand experience is the lasting impression that a company creates with their customer or the general public and how the brand affects their feelings and behavior. Creating a good brand experience is essential as it helps companies build positive associati...
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