Creative Brand Strategy - Task 3 (Campaign Branding)

31/10/2025 - 19/10/2025 | Week 06 - Week 13

Wong Jia Yi Carmen | 0357198 | Section 02 

Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media

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TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Feedback

4. Reflection

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LECTURES

All Lectures are completed in Task 1 & Task 2.

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INSRUCTIONS

fig 1.0 Creative Brand Strategy's MIB (17/12/2025)

Task 3 / Campaign Branding

Timeframe: Week 06 - Week 13

Description: You will synthezise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous task, students are to execute the visual identity and design applications for the proposed campaign, the design process begins by developing substantial key visual and further adopting it to design application.

Based on Task 2A: Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touchpoints (website, social media, and introduction video are compulsory) as well as at least four offline touch points (packaging is compulsory). 

Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design applications will engage with the target audience (consider customer journey and engagement). Video contents in social media are believed to be an effective campaign promotional videos in the format of YouTube ads, IG story & etc with the time frame around 10 to 30 seconds. 

This is our final design, fold in a box shape. 

fig 1.1 Final Design (17/12/2025)

Here is the design of Taste of Malaysia: Beanboozled Challenge with the packaging dieline together. 

fig 1.2 Final Design together with Dieline (17/12/2025)

Moving on to our social media posts, here are the A4 posters done by my partner, Natasya.

fig 1.3 A4 Poster #1 (17/12/2025)

fig 1.4 A4 Poster #2 (17/12/2025)

Here are the vertical posters.

fig 1.5 Vertical Posters (17/12/2025)

Here is the Social Media Posts.

fig 1.6 Social Media Instagram Posts (17/12/2025)

fig 1.7 Social Media Posts (17/12/2025)

This is our Website, following the style and colour of the official Jelly Belly's Website. 

fig 1.8 Left: Official Jelly Belly's Website, Right: Our Campaign's Website (17/12/2025)

Here is more of our website.

fig 1.9 Taste Of Malaysia Website (17/12/2025)

Moving on to our video campaign. Here is the Link to the video in YouTube Shorts.

We shoot our video, here are some BTS.

fig 2.0 BTS of us shooting (17/12/2025)

I then edit the video in InShot.

fig 2.1 Process of Editing the Video (17/12/2025)

Here is the Finished Video. 

fig 2.2 Taste Of Malaysia Campaign Video (17/12/2025)

Here is the Link to our Final Presentation Slide.

fig 2.3 Taste Of Malaysia Final Presentation Slides (20/12/2025)

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FEEDBACK

Week 6: Can proceed with our idea, but put more pictures in the slides like mockup, and for the Beanboozled, maybe can categorize them like Malaysian food, Malaysian drinks....etc

Week 7: Idea is good, good to go and try to work more on the posters and the packaging...create mockup and be more playful with the posters and the fonts as well.

Week 8: Independent Learning Week.

Week 9: Looks okay, however change the colour of the batik to match the original colour of the beanboozled's packaging. Now it looks more rebranding. 

Week 10: Good progress. Start working on the website. 

Week 11: Good progress, can see that it's from jelly belly the brand itself by keeping the pop colour.

Week 12: Great, can move on with the video and the website and prepare slides for presentation later on. 

Week 13: Good work, can proceed to submit, if you want to refine your slides before submitting also can. 

Week 14: -

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REFLECTION

For task 3, which focused on our campaign branding, we finally presented our finalised presentation slides to Mr Fauzi and our fellow classmates. Seeing everyone's work during the presentation session truly fascinated me, as each group showcased very different creative ideas and approaches, even when working within the same brief. This experience made me realize how broad and diverse creative brand strategies can be. 

In this task, we also worked on developing our campaign website and video campaign, making sure that both stayed closely aligned with Jelly Belly's offical website in terms of style, colour usage, and overall brand tone. This reinforced the importance of consistency across different platforms in building a strong and recognisable campaign. I learned that branding is not just about visuals, but also about how a brand communicates its personality through multiple touchpoints.

I am extremely proud of both myself and my partner, Natasya. We were able to work closely and communicate effectively throughout the process, which allowed us to overcome challenges and refine our ideas together. Through this collaboration, we successfully brought our campaign to life and seeing our hard work finally come together was incredibly rewarding. My key takeaway from this task is that strong teamwork, clear communication, and dedication are essential in executing a successful brand campaign. 

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