Brand Corporate Identity - Task 4 Brand Guideline
25/11/2024 - 10/12/2024 | Week 10 - Week 12
Wong Jia Yi Carmen | 0357198 | Section 01
Brand Corporate Identity | Bachelor of Design (Hons) In Creative Media
Task 4: Brand Guideline
Table Of Contents
LECTURES
All lectures are completed in Task 1 & Task 2
How to create brand guidelines
- Create a compelling brand story
- Set guidelines for your logo
- Define your brand color guidelines
- Outline how brand fonts are used
- Spell out your brand voice
- Include image and data vix guidelines
At first, I didn't know that we needed to do the brand guideline in InDesign so I did it in Illustrator. I didn't have any ideas on how to project the brand guideline and design it so I did it roughly and hope to get some feedback next week from Ms Lilian and my classmates.
After getting feedback, I was told that the theme of my brand guideline needed to be lighter as it didn't suit the aesthetic of my brand. And there's a lot more room to improve the design, adding the buttons and navigation as well.
I was told that the buttons could have a softer feel and consider using one of the elements in my logo for the button to keep in the theme of my brand.
For my Logo Do's and Don'ts, I was told that the graphics for the symbols are too bright as it takes the attention the most and out of the theme of my design so I change it.
fig 1.2 Logo Do's and Don'ts Before and After Week 10 (10/12/2024)
Adding an ending page as well.
Week 10
FEEDBACK:
Transfer your work to InDesign and do think about the margins and columns, it’s very important in this task. The theme should be lighter and don't be too strict with playing around your elements. Do consider adding visuals in your brand guideline as its help your audience to understand your brand.
NEXT PLAN OF ACTION:
Make changes based on the feedback.
Week 11
FEEDBACK:
The navigation button doesn’t have to be on the contents page, just on the ‘table of contents’ is fine. It is also too strict, and doesn't give the vibe of your brand at all, consider changing the element and corporate your element for your navigation button. Margins and columns have to be consistent throughout the page so fix that. Be sure to add a title page on every page so people know where they are.
NEXT PLAN OF ACTION:
Make changes according to feedback.
Week 12
FEEDBACK:
Brand Guideline are fine, make sure all the buttons and navigation work. Refine some pages to make it better. Add an ending page at the last page, and put your socials… address..contact or maybe a button that leads back to the first page.
NEXT PLAN OF ACTION:
Make changes according to feedback and publish online ready for submission.
Starting the process of developing brand guideline for Brand Corporate Identity was such an exciting, yet challenging task. It first struck me like a knife through the heart and for a moment there, life was all a blur to me. The task appeared rather daunting, how does one put vision into what ought to be a well-reasoned, professionally written document of all that one’s brand represents? I struggled to decide where to start, how to group my information, and how to represent it without being too formal, but sincere at the same time.
It became apparent to me that margins and columns are central to the design. These serve as the framework, at least in the literal sense of the word as the spine of a brand guideline. They drive symmetry, increase stability, and guarantee that any given communication or imagery material has its proper context. Simple concepts like how to make points align, managing spaces and how to position the visuals within these grids made a huge difference to the way I was designing.
When those margins and columns were in place, the next step seemed much smoother. The parts of brand guidelines including the logo, typography, colours, and the language to be used in relation to the brand were easier to manage in the sections created. In fact, realising what these rules meant, I understood that they were not limitations at all, it was a mechanism of getting things right, of being more professional.
But apart from the technical knowledge, this has also given me a good feel of the level of accuracy needed especially in branding. Developing a brand guideline is not simply the process of documenting a style, it is the process of establishing a means by which a shared understanding of a brand's unique qualities can be disseminated.
Some of the things that I noted during the actual design of brand guidelines include the need for structure and the level of detail needed. Margins and Columns represent the basic understructure of the document and one could consider them as the backbone of the result. All these elements changed the way I design and arrange points or pictures, or sections like the usage of the logo, typography or color palette. I also realized that this structure is not only a tool to help design, it represents discipline and thought to complete the construction of a reliable brand image. Moreover, I obtained not only the competencies in branding but also I had an insight on how much effort is put into developing professional brand guidelines.
When developing my brand guideline, I also discovered that, in this case, structure is everything. Margins and columns are not only elements of decoration but the elements allowing for organizing the space and navigation. They assist in keeping track of and sticking to the guidelines, a balance and clarity which is particularly important when presenting brand elements such as a logo, colors and typography. They showed me that with an accurate organization of the layout the material is easy to read and looks professional, therefore the brand guidelines can be helpful in keeping the identity. Furthermore, this process made me aware that everything is interconnected, and every choice made in creating the design has a significantly direct impact on the authenticity of the brand.
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