Digital Photography and Imaging | Task 6
Wong Jia Yi Carmen 0357198
Bachelor Of Design (Honours) In Creative Media
Lectures
WEEK 6: POSTER DESIGN
fig 1.0. Lecture Slides Week 6
From this lecture slide, I understood...
Principles Of Design
- Are rules that designers need to adhere to in order to create compositions that are both effective and visually appealing.
- Fundamental principles of design --- Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement, and White Space. These are key concepts in the field of design, and they play a significant role in the creation of well-designed and aesthetically pleasing visuals or compositions.
- Are essential for designers to understand and apply when working on design projects. Each of these principles contributes to the overall quality and impact of a design.
- A good design doesn't necessarily have to adhere strictly to specific design rules or principles. This implies that there is room for creativity and deviation from traditional design guidelines. Design is subjective and may vary from person to person. It's not solely defined by adhering to design principles but can also involve elements that may seem unconventional.
The 7 Principles Of Poster Design
1. Emphasis
fig 1.1. Example Of Emphasis In Poster Design
2. Balance and Alignment
fig 1.2. Example Of Balance and Alignment In Poster Design
3. Contrast
fig 1.3. Example Of Contrast In Poster Design
- Contrast is a concept that people refer to when they say a design 'pops' It is an important aspect of design that makes a design visually striking and memorable. Contrast makes a design come away from the page and stick in your memory. It also creates space and differences between elements in your design and helps in visually separating and distinguishing different elements within a design, making them stand out.
4. Repetition
fig 1.4. Example Of Repetition In Poster Design
- Limiting the use of typefaces and colours in a design is a good practice. It recommends using only two strong typefaces or three strong colours. This limitation helps to create a more cohesive and unified design.
- Repetition is a valuable design technique. When you have to repeat certain elements like typefaces or colours in your design, it's not a problem. In fact, repetition is said to unify and strengthen a design.
- Using a specific typeface or colour only once in a design can make it appear as if it's a mistake or error. To avoid this, it's suggested to use such elements consistently. In the example given, using the "blue italic sans-serif" in multiple places creates a motif and adds control to the design, making it look intentional and cohesive.
5. Proportion
fig 1.5. Example Of Proportion In Poster Design
- Proportion is a concept related to the visual size and weight of elements in a composition. It refers to how different elements in a design or composition relate to each other in terms of their size and weight. It is important in design and composition because it influences the overall visual balance and harmony of the composition.
- When working on a design or composition, it can be helpful to approach it in sections rather than trying to design the entire composition as a whole. This indicates that breaking down a project into smaller components can make it easier to manage and achieve the desired proportions and balance within each section before considering the composition as a whole.
6. Movement
fig 1.6. Example Of Movement In Poster Design
- Movement refers to the arrangement and organization of elements within a composition. It involves controlling the placement of elements in such a way that they guide the viewer's eye from one element to the next. The purpose of controlling movement is to ensure that information is effectively and properly communicated to the audience. This suggests that movement is a technique used in visual design or artistic composition to convey a message or tell a story.
- Movement also plays a crucial role in creating the story or narrative of a work. This means that in art, design, or other forms of visual communication, the arrangement of elements can convey a narrative or convey a specific message to the viewer.
7. White Space
fig 1.7. Example Of White Space In Poster Design
- White space (or negative space) refers to a design principle that involves the use of empty or unused space in a composition. It emphasizes what is not added to a design, as opposed to the elements or content that are included. White space is also described as "the empty page around the elements in your composition." This means it's the space between and around the various elements, such as text, images, and other design elements.
- It also allows a composition "more room to breathe" by incorporating white space can enhance the overall quality of the design, potentially transforming it from a mediocre design into a successful one.
Instructions
fig 1.0 DPI Module Information
Tutorial
Photography Basic
(Videos Below)
fig 1.0 Photography Basic In 10 Minutes YouTube Video
fig 1.1 Shooting A Bottle With One Continous Light And A Smartphone Youtube Video
fig 1.2 Creative Product Photography At Home Youtube Video
Practical
PROJECT 1B (10%):
DIGITAL IMAGING EXERCISE 2 (5%)
- Recoloring Black & White
Submission: WEEK 7
DIGITAL IMAGING EXERCISE 2 (5%)
- Recoloring Black & White
Submission: WEEK 7
Today, we learn how to transform pictures from black and white to colours. After Mr Fauzi showed us how to do it using Adobe Photoshop, I immediately began my work. The pictures are provided in Google Drive, There are 3 exercises we'll have to do today and he even provided a tutorial video just in case we're confused and don't remember how to do it.
This is the first exercise, using the brush tool.
Before: After:
fig 1.0 First Exercise Of Turning BNW pictures into coloured
This is the second exercise which is more advanced.
Before: After:
fig 1.1 Second Exercise Of Turning BNW picture into coloured
Finally, this is the final exercise, we were to pick one black and white picture among the others which are provided and I've decided to pick this.
Before: After:
fig 1.1 Final Exercise Of Turning BNW Picture into coloured
Reflection
This week's focus on colourization and post-processing techniques provided a fascinating glimpse into the world of creative manipulation.
The transformation of black and white photographs into colour-rich compositions is an art form in itself. It's a process that requires a deep understanding of colour theory, a keen eye for detail, and a touch of creativity. The week's lessons demonstrated that colourization is not just about adding colour arbitrarily but making informed decisions about the hues, tones, and saturation levels that best suit the image's intended message.
Each element within the frame had to be carefully considered to ensure that the colours applied complemented the image's narrative and evoked the desired emotions. It's a process that requires not only technical skill but also a creative vision.
I'm invigorated by the potential that turning black and white pictures into colours offers to expand my creativity in photography. This experience has inspired me to experiment with colourization and explore its applications not just for historical restoration but also as a means of artistic expression.
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