Typography Final Compilation & Reflection

25/09/2023 - 07/01/2024 / Week 01 - Week 14

Wong Jia Yi Carmen 0357198

Bachelor Of Design (Honours) In Creative Media

Final Compilation & Reflection

---

Task Progression

Task 1: Exercises

Task 2: Typographic Exploration & Communication

Task 3: Type Design & Communication

---

SUBMISSION

Task 1 | Exercise 1: Type Expression

25/09/2023 - 23/10/2023 / Week 1 - Week 5

fig. 1.0 Final Type Expression (09/10/2023)

fig. 1.1 Final Type Expression (09/10/2023)

fig. 1.2 Animated Gun (09/10/2023)

Task 1 | Exercise 2: Text Formatting

25/09/2023 - 23/10/2023 / Week 1 - Week 5

HEAD
Font/s: Bembo Std Extra Bold Italic, Futura Std Book Oblique
Type Size/s: 35 pt, 44 pt (headline), 12 pt (byline)
Leading: 42 pt, 52 pt (headline), 14.4 pt (byline)
Paragraph spacing: 0

BODY
Font/s: Bembo Std Bold
Type Size/s: 10 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per line: 58 characters
Alignment: Left Aligned

Margins: 21 mm top, 3 mm left + 3.7 mm right + 9.2 mm bottom
Columns: 2
Gutter: 1.11 mm

fig. 1.3 Final Text Formatting Layout (Without Grids) (23/10/2023)

fig. 1.4 Final Text Formatting Layout (Without Grids) (23/10/2023)

fig. 1.5 Final Text Formatting Layout (With Grids)  (23/10/2023)

fig. 1.6 Final Text Formatting Layout (With Grids) (23/10/2023)

---

Task 2 | Typographic Exploration & Communication

30/10/2023 - 06/11/2023/ Week 6 - Week 7

HEAD
Font/s: Gill Sans Std Bold
Type Size/s: 92pt
Leading: 0
Paragraph spacing: 0

BODY
Font/s: Futura Std Book 
Type Size/s: 10pt
Leading: 12pt
Paragraph spacing: 0
Characters per-line: 56
Alignment: Left Aligned

Margins: 3.7 mm top, 1.9 mm left + 2.3 mm right + 3.2 mm bottom
Columns: 2
Gutter: 1.2 mm

fig. 1.7 Final Editorial Spread (Without Grids) (6/11/2023)

                                                       fig. 1.8 Final Editorial Spread (Without Grids) (6/11/2023)

fig. 1.9 Final Editorial Spread (With Grids) (6/11/2023)

                                                          fig. 1.10 Final Editorial Spread (With Grids) (6/11/2023)

---

Task 3 | Type Design & Communication

13/11/2023 - Ending Date / Week 7 - Week 14

Download Fonts Here:

https://drive.google.com/drive/u/1/folders/1QwkyUDQUHqrxIRkhy9CNFUVeAet1BRYB

fig 2.0 oledsnchtig,.!# in Fontlab7 Screengrab (11/12/2023)

fig 2.1 Final Task 3A: Type Design and Communication "Glazier" (11/12/2023)

fig 2.2 Final Task 3A: Type Design and Communication "Glazier" (11/12/2023)

fig 2.3 Final Poster (11/12/2023)

 

fig 2.4 Final Poster (11/12/2023)

---

REFLECTION

Experience

Taking a journey into the world of typography for 14 weeks without any preconceptions has proved to be transformative. I had gone into class in Week 1 thinking that typography was relegated to a world of fonts alone, only to discover how much more there was and how little I actually knew. I started out with a very simplistic view of typography. In the beginning of the week, the complexity behind both sides was exposed. However, throughout the following week, I discovered the true depth of typography. Kerning, tracking and the complexities of type hierarchy showed just how detailed it is. Furthermore, pen tip experimentation and letter dissection was an eye-opener. Understanding the letterforms by touching them by hand and then identifying what is meant by the appropriate use of a pen came to me like an earthquake. Typography wasn't only about picking fonts, it was the meticulous art of designing letters. The surprises and discoveries I have made during these 14 weeks are not only adding to my understanding, but they've also given me knowledge of what a complex and rich world typography is.

Observations

Typography is also an art and requires a deep understanding of letterforms, strokes, and the subtle craft of handling pen and ink. My first misconception about the world of typography it's mostly a matter of fonts evaporating in an instant. I came to realize that typography is more than just skin deep. This includes an observant eye for the strokes that give each letter shape. As I learned the inside story of letterforms, I discovered the unforeseen complexity of typography. It wasn't only a matter of picking a font from a list. You had to know the anatomy of each letter. This revelation that how to hold a pen is an art in itself brought another layer of complexity that I hadn't foreseen. Each stroke, each curve became an intentional action requiring care and precision. These 14 weeks have been a turnaround. My initial assumptions have been challenged, and my eyes opened to the breadth of the typographic world. It became a journey of exploration and with each discovery of a new practice. The closer I get to understanding strokes, letterforms and penmanship techniques, the deeper my respect for the complexities that make typography a fascinating and difficult art form.

Findings

I found out that creating fonts is not just a technical matter, it is also a matter of personal taste, creativity and the meaning that you want to express. The overall conclusion is a new understanding of the artistic richness of typography. More particularly, this is not just the practical side of design, it is an art that must be expressed skillfully and accurately.