Packaging Design - Project 2 (Innovative Packaging (Collaboration project with School of Biosciences))

15/04/2025 - 29/05/2025 | Week 04 - Week 10

Wong Jia Yi Carmen | 0357198 | Section 01 

Packaging Design | Bachelor of Design (Hons) In Creative Media

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TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Feedback

4. Reflection

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LECTURES

All lectures are completed in Exercise and Project 1

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INSTRUCTIONS

fig 1.0 Packaging Design's MIB (24/4/2025)

Project 2 / Innovative Packaging (Collaboration project with School of Biosciences)

Timeframe: Week 4 - Week 10

Description: This is a collaboration project between the Design School and School of Biosciences. Students from TBS and SLAS has developed food in their previous semester and in need of packaging design for their product.

In this project, TBS, SLAS and TDS to collaborate on producing a commercially viable product with business model, business financial, packaging design, consumer profiling, media visibility and marketing plan.

After all the TBS have presented, me and my groupmates decided to join ThermoBrew as we think it's really cool and we have potential to work with them. We start putting in our names in the Google Sheet provided.

fig 1.1 Names in Google Sheet Week 3 (22/5/2025)

We start having meetings with them (outside class time) and start planning how they want their logo, the mascot and even the packaging every wednesday.

fig 1.2 Meetings with ThermoBrew Week 4-7 (28/6/2025 - 04/06/2025)

Here is what my group planned with the ThermoBrew's crew.

fig 1.3 Logo Drafts, Mascot and Design Of the Packaging Week 4-7 (28/6/2025 - 04/06/2025)

And here is what the other ThermoBrew group has planned.

fig 1.4 Another Group's Logo Drafts, Mascot and Design Of the Packaging Week 4-7 (28/6/2025 - 04/06/2025)

Here is our final logo.

fig 1.5 Final Logo Week 4-7 (28/6/2025 - 04/06/2025)

Mascot.

fig 1.6 Final Mascot Design Week 4-7 (28/6/2025 - 04/06/2025)

They send us this.

fig 1.7 Prototype Proposal Week 7 (28/6/2025 - 04/06/2025)

We start working on the design of the packaging and here are some sketches, we had a meeting with the TB team and they really like the first one.

fig 1.8 Sketches for the Packaging Week 7 (28/6/2025 - 04/06/2025)

Here is our updated proposal.

fig 1.9 Updated Proposal Week 7 (04/06/2025)

During Week 9 meeting, they brought their prototype. And even discuss which design they prefer on both the workaholic and adventurous.

fig 1.10 ThermoBrew Prototype Week 9 (18/06/2025)

Here is the dieline for the packaging.

fig 2.0 Dieline for the Packaging Week 9 (18/06/2025)

Final preferred design for Adventurous (left) and Workaholic (right) after meeting.

fig 2.1 ThermoBrew Final Design for Adventurous and Workaholic Week 9 (18/06/2025)

During week 11, we went to Mummy Design to print out our box, both adventurous and workaholic and this is how it turns out. 

fig 2.2 Printed Box Week 11 (03/07/2025)

Workaholic.

fig 2.3 ThermoBrew's Workaholic Box Week 11 (03/07/2025)

Adventurous.

fig 2.4 ThermoBrew's Adventurous Box Week 11 (03/07/2025)

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FEEDBACK

Week 4: Idea is there but the proposition is not right. Sketch non box item packaging drafts to show next week.

Week 5: For cotton pads, go for the 1st one. The umbrella one, go for the 6th. Well done, drawing is neat. Make sure to do the dieline for the packaging and do prototype 

Week 6: Can start laser printing next week and see need any changes.

Week 7: No Feedback Given.

Week 8: No Feedback Given.

Week 9: Laser cut the umbrella box again, cotton pad box is fine.

Week 10: No Feedback Given.

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REFLECTION

Working on Thermo Brew, a collaborative project between the School of Biosciences (SLAS), the Business School (TBS), and the Design School (TDS), was one of the most enriching experiences in my academic journey so far. The concept of Thermo Brew, a thermos that can brew coffee on the go, was developed by SLAS and TBS students in the previous semester, and our role as design students was to bring this product to life visually and functionally through packaging design.

This project required all three schools to work together to produce a commercially viable product that included not just the physical product, but also a business model, financial plan, packaging design, consumer profiling, media visibility, and a marketing strategy. As part of the design team, I had to ensure the packaging for Thermo Brew aligned with the product’s function, market appeal, and brand identity. Unlike typical food packaging, this project involved thinking about long-term use, lifestyle branding, and premium product perception.

Collaborating with students from different disciplines taught me how to merge diverse perspectives into a unified vision. The science students focused on the product’s usability and safety features, while the business students guided us with consumer insights, financial targets, and brand positioning. I had to constantly adapt my design decisions to fit within these practical and strategic parameters.

This experience gave me a more complete understanding of product development and made me realize that packaging design isn't just about how something looks, it's also about how it performs in the market, how it connects with users, and how it supports the overall business. I learned the importance of communication, flexibility, and teamwork when working on a shared goal.

In the end, seeing Thermo Brew come together as a complete brand, with a working product, compelling packaging, and a clear business direction, was incredibly fulfilling. It reminded me that design plays a crucial role not just in visuals, but in shaping real-world solutions that impact how people experience a product.

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