Packaging Design - Final Project (Merchandising & Promotional Item)

29/05/2025 - 24/07/2025 | Week 10 - Week 14

Wong Jia Yi Carmen | 0357198 | Section 01 

Packaging Design | Bachelor of Design (Hons) In Creative Media

TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Feedback

4. Reflection

LECTURES

All lectures are completed in Exercise and Project 1

INSTRUCTIONS

fig 1.0 Packaging Design's MIB (29/05/2025)


Final Project / Merchandising & Promotional Item


Timeframe: Week 10 - Week 14

Description: Students will build upon the existing packaging design and food product to create a cohesive brand experience through merchandise and promotional initiatives. They will identify opportunities to enhance brand visibility, attract new customers, and foster brand loyalty by designing merchandise items and implementing promotional strategies tailored to the target audience and market context.

After project 2, me and my groupmates start to discuss and even drop down some notes during classtime during week 11.



fig 1.1 Brainstorming ThermoBrew's Merchandise Week 11 (03/07/2025)


After we discuss, I start to work on my part.

fig 1.2 Mockup for the Pouch Kit Week 11 (05/07/2025)


Then we start to work on the slides.

fig 1.3 Process in Canva Week 11 (05/07/2025)

Final Presentation Slides (Before Presentation)

fig 1.4 Thermo Brew's Merchandising and Promotional Item Final Slides Week 13 (17/07/2025)


Final Presentation Slides (After Presentation)

fig 1.5 Thermo Brew's Merchandising and Promotional Item Final Slides After Presentation Week 14 (24/07/2025)

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FEEDBACK

Week 10: No Feedback Given.

Week 11: Merchandise is okay, can proceed

Week 12: Promotional Items is okay, can proceed to refine the slides and prepare for presentation.

Week 13: Proposed idea in the slides is unnecessary, can take that part out of the slides and leave only the finalize part.  The rest are okay, can prepare for presentation next week.

Week 14: You may fix your slides after presentation if you want to. Remember to submit your blog link in Google Classroom

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REFLECTION

As an extension of the Thermo Brew project, I was tasked with designing merchandising and promotional items to support the brand’s visibility and marketing strategy. This part of the project allowed me to explore the world of branding beyond packaging and think more broadly about how a product communicates its identity in the real world.

The goal was to create items that not only promoted ThermBrew effectively but also resonated with our target consumers and reflected the product’s unique selling point, brewing coffee on the go. Me and my team designed merchandise such as funnels, pouch kit, a finner, all aimed at reinforcing the lifestyle and values behind ThermoBrew: convenience, sustainability, and modern coffee culture. Every item had to carry the brand identity consistently across different formats, which taught me the importance of visual cohesion.

One challenge was balancing aesthetics with practicality. Merchandise isn't just about making things look good, it also needs to be functional, cost-effective, and appealing enough that people would want to use or wear it. I also had to consider production limitations and whether the designs could realistically be applied to real materials.

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