Wong Jia Yi Carmen (0357198)

24/04/2025 - 15/05/2025 | Week 01 - Week 04 Wong Jia Yi Carmen | 0357198 | Section 01  Packaging Design | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 3 What is Packaging? Introduction to Packaging Packaging is a very important aspect in our daily lives and has a great impact on how we operate in the contemporary world. Since people’s lifestyles, working schedules, and leisure time change, so does packaging to reflect new consumption patterns, different settings, and circumstances. In its simplest definition, packaging can be described as the outer layer or the protective shield that encloses a product. Packaging design is the process of making the package look attractive and appealing to the consumer, while also considering factors...

24/04/2025 - 24/07/2025 | Week 01 - Week 14 Wong Jia Yi Carmen | 0357198 | Section 01 Group 03 Minor Project | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 W2.2 Introduction to Design Thinking Empathy in Design Key Quote: “Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” — Tim Brown, CEO, IDEO Takeaway: Understanding user experiences, emotions, and perceptions is essential for effective design. Design Thinking Overview Definition: A human-centered approach to innovation that uses the designer’s tool kit to integrate: 1. The needs of people (users) 2. The possibilities of technology 3. The requirements for business success Origin: Developed by d.school, Stanford University, and IDEO founder David Kelley. Three Key Pillars of Design Innovation Pillar Description Users’ Desirability What do people wan...