Wong Jia Yi Carmen (0357198)

29/05/2025 - 24/07/2025 | Week 10 - Week 14 Wong Jia Yi Carmen | 0357198 | Section 01  Packaging Design | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES All lectures are completed in  Exercise  and  Project 1 go up INSTRUCTIONS fig 1.0 Packaging Design's MIB (29/05/2025) Final Project / Merchandising & Promotional Item Timeframe:  Week 10 - Week 14 Description:  Students will build upon the existing packaging design and food product to create a cohesive brand experience through merchandise and promotional initiatives. They will identify opportunities to enhance brand visibility, attract new customers, and foster brand loyalty by designing merchandise items and implementing promotional strategies tailored to the target ...

15/04/2025 - 29/05/2025 | Week 04 - Week 10 Wong Jia Yi Carmen | 0357198 | Section 01  Packaging Design | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES All lectures are completed in  Exercise  and  Project 1 go up INSTRUCTIONS fig 1.0 Packaging Design's MIB (24/4/2025) Project 2 / Innovative Packaging (Collaboration project with School of Biosciences) Timeframe:  Week 4 - Week 10 Description:  This is a collaboration project between the Design School and School of Biosciences. Students from TBS and SLAS has developed food in their previous semester and in need of packaging design for their product. In this project, TBS, SLAS and TDS to collaborate on producing a commercially viable product with business model, business financial, packaging design, consumer pr...

22/04/2025 - 05/06/2025 | Week 05 - Week 07 Wong Jia Yi Carmen | 0357198 | Section 01  Packaging Design | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 5 Packaging and Branding Packaging is the container for a product - Cover the physical appearance of the container and including the design, colour, shape, labelling and materials used. Most marketing textbooks consider packaging to be an integral part of the 'product' component of the 4 P's of marketing: product, price, place and promotion The main use for packaging can be considered to be protection of the goods inside, packaging also fufils a key role in that it provides us with a recognizable logo, so that we instantly know which product is inside the package. ...