Wong Jia Yi Carmen (0357198)

26/09/2025 - 31/10/2025 | Week 01 - Week 06 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 What is Branding Process? 1. What is Brand Experience? 2. What is Creative Strategy? 3. What is Campaign Visual Identity? What is Brand Experience? The definition of brand experience is the collective responses an individual or group has with a brand. This could include emotions, interactions, sensations, thoughts, or any other kind of reaction. Brand experience is the lasting impression that a company creates with their customer or the general public and how the brand affects their feelings and behavior. Creating a good brand experience is essential as it helps companies build positive associati...

26/09/2025 - 07/11/2025 | Week 01 - Week 07 Wong Jia Yi Carmen | 0357198 | Section 02  Design Research Dissertation | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Instructions  2. Feedback 3. Reflections INSTRUCTIONS fig 1.0 Design Research Dissertation's Assignment Brief (26/09/2025) Timeframe : Week 01 - Week 07  Requirements: At this stage, students will begin to put together relevant primary and secondary data to form analysis, discussion and conclusion revolving around their research problem. This is where the draf of the dissertation is the outcome.  Students are to utilise primary and secondary data to write an in-depth evaluation, no less than 7000 words, that critically analyses and discusses their research problem and arrives at a conclusion. The contents of the dissertation are as follows as provided dissertation structure: Acknowledgements A...