Wong Jia Yi Carmen (0357198)

26/09/2025 - 17/10/2025 | Week 01 - Week 04 Wong Jia Yi Carmen | 0357198 | Section 02  Creative Brand Strategy | Bachelor of Design (Hons) In Creative Media TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection LECTURES Week 2 What is Branding Process? 1. What is Brand Experience? 2. What is Creative Strategy? 3. What is Campaign Visual Identity? What is Brand Experience? The definition of brand experience is the collective responses an individual or group has with a brand. This could include emotions, interactions, sensations, thoughts, or any other kind of reaction. Brand experience is the lasting impression that a company creates with their customer or the general public and how the brand affects their feelings and behavior. Creating a good brand experience is essential as it helps companies build positive associations between their brand and audience. Great brand experience boosts brand recognition and brand awareness and demonstrates the company and customers...